SEO Specialist Sydney

Freelance SEO Specialist. Affordable SEO for SMEs. Agency Grade.

I understand the unique SEO needs of small to medium-sized businesses. My main goal is to work within your budget while producing the best possible results. We are committed to growing together as a team.

• Keyword Research

  Keyword research is the foundation of SEO. If you do it right, your SEO will succeed, and if you do it wrong, it won’t. It is as simple as that.

  My keyword research focuses on the following aspects:

  1. Search Intent: Understanding your targeted audience’s search intent is really important. This helps optimize websites and content to convert visitors to customers.
  2. Keyword Difficulty: Targeting keywords based on difficulty levels help achieve rankings. Going for keywords of higher difficulty without a plan might work against overall SEO strategy.
  3. Keyword Relevancy: Finding keywords relevant to your business is important as it helps search engines understand your content’s topic and match it against user intent.
  
• On-Page SEO

  On-Page SEO backed by solid keyword research helps optimizing web pages for search engines.

  My approach to On-Page SEO includes the following key elements:

  1. Title Tags: I optimize page titles with targeted keywords to enhance relevance and increase click-through rates.
  2. Meta Descriptions: I create compelling descriptions that encourage users to click on our links in search engine results.
  3. Header Tags (H1, H2, etc.): I structure content with appropriate headings to improve readability and effectively target keywords.
  4. URL Structure: I develop clean, descriptive, and keyword-rich URLs to facilitate better understanding by search engines.
  5. Internal Linking: I link to other relevant pages within your site to enhance Internal Linking for SEO and improve user navigation.
• Technical SEO

  Technical SEO refers to improving websites to make it easier for search engines to find and understand your website’s content.

  Our technical SEO focuses on the following key areas:

  1. Website Speed: Optimize load times to improve user experience and search rankings.
  2. Mobile Friendliness: Ensure your site is responsive on mobile devices.
     SSL/HTTPS: Implement secure HTTPS to protect data and boost rankings.
  3. Crawlability: Ensure search engines can crawl and index your site easily.
  4. Structured Data (Schema Markup): Use markup to help search engines better understand and display your content.
• Link Builiding

  Link building is the process of acquiring relevant and authoritative links from external sites to your website.

  My approach to Link Building focuses on the following key strategies:

  1. Quality Backlinks: Gain links from authoritative sites to boost credibility.
     Guest Blogging: Create content for others in exchange for a backlink.
  2. Broken Link Building: Replace broken links with your content on other sites.
  3. Content Outreach: Promote your content to influencers and bloggers for backlinks.
  4. Natural Link Acquisition: Produce shareable content that earns backlinks organically.
• Website Architecture

  Website architecture refers to the organization of content on your website. A good website architecture makes sure important content is a high priority over others.

  Our website architecture audit includes:

  1. Content Priority: Ensure content is ordered by importance for better user experience.
  2. Content Hierarchy: Structure web pages with a clear content hierarchy for easy navigation.
  3. Website Navigation: Design simple, intuitive navigation to avoid confusion.
• User Experience

  User experience refers to the way users interact with your website and provides a set of data required for improvements and growth.

  My User experience audit includes:

  1. Core Web Vitals Audit: Assess key performance metrics for user experience.
  2. Page Loading Speed Audits: Analyze and improve site load times.
  3. Mobile Optimization: Ensure your site is fully optimized for mobile devices.
  4. User Behavior Monitoring: Track and analyze how users interact with your site.
  5. Data & Recommendations: Provide actionable insights and improvement suggestions.
• Analytics and Reporting

  As your SEO Expert, I will provide you with a monthly report on various performance metrics on how your website is doing.

  My Analytics and Reporting services focus on the following key areas:

  1. Traffic Tracking: Monitor website traffic to assess SEO and marketing effectiveness.
  2. Keyword Performance: Analyze keyword rankings and trends to evaluate SEO success.
  3. Conversion Tracking: Measure actions like sign-ups and purchases to gauge ROI.
  4. Bounce Rate Analysis: Evaluate visitor exit rates to improve user experience and content.
  5. Competitor Analysis: Track competitor performance to find growth opportunities and refine strategies.