Finding a good strategic partner for your SEO Services can be real hard work. With your digital online strategy, if you find a good agency or developer, it can take you to the best places and likewise if you end up with a bad one, it will be one hell of a ride.
So here are a few things that can be really handy to know if you are new in business, and thinking of going online.
Domain Age Matter in SEO
Google had been pretty adamant about domain age as one of the ranking factors. So in general that means if your website or domain is new under 1 year old, it will take more work to rank in SEO. Overtime as authority is built up, Google puts more trust on your domain, website and brand.
Domain age does send some signal for Google to trust the website a bit more as older websites have more trust signals as age, backlinks profile, reputation etc. This doesn’t mean all the websites that are older rank higher. Quality and consistency is the main key factor.
So what to do when your website is new?
Keep in mind Search Engine Optimization is a long game, not short. Never to rush or take shortcuts, else the penalty given by Google is hard to recover.
There are several penalties Google give for doing wrong thing such as:
- De-indexing the page
- De-indexing whole site
Patience is key in long term SEO goals. Here are few things you can do when your website is new:
- Provide user useful contents
- Implement good on-page SEO
- Implement good technical SEO
Good quality website helps in SEO
Good quality website goes above and beyond to rank your website. So, this is where your main priority should be. Getting a well optimized website should be a top priority for any new businesses.
So what CMS or platform will be best for SEO? Based on my experience, WordPress is by far the best platform when it comes to SEO.
What does WordPress make such a great option for SEO? Here are some of the main reasons why WordPress is the best:
- Easy to use permalinks
- Content hierarchy or website architecture
- Internal link buildings
- Tons of plugins that help in adding schema markup for examples
- Well built website loads fasters and score good web vital scores and loading speed
I will put a good WordPress Developer on top of my list. And I will also look for extra skills such as website design, SEO services etc. I will be the right person to say this as I have ranked websites for high competitive keywords just based on development and design alone. What I am saying here is a good developer with SEO experience, can help you go a lot higher in SEO.
Content is still THE KING
Content is still THE KING of SEO. No doubt about it. With all the invention around AI and auto generated content, there has never been a better time to spend more time on unique content. With the most recent core update, Google had been really strict around these and so many websites got penalized heavily with some websites getting de-indexed completely.
Content should be focused around your main target audience. Knowing your target audience better is the core of your content strategy. If you don’t know your audience, you may not build good content planning. Writing unique targeted contents helps you generate more traffic to your website which in turn will generate more conversions and revenue for your business.
Keeping an eye
One thing I have found is that most of the business owners don't keep track of what's going on their SEO progress. Getting in touch with your agency or developer regularly and tracking progress of the strategy is critical for your SEO success.
And also if you aren't provided monthly reporting around the strategies, you should be asking for it. Making sure you are provided monthly updates about the strategies should be number 1 priority when you hire a SEO service.