SEO isn’t complex if your SEO Consultant knows what they are doing. Yes, you heard it right. SEO isn’t complex.
Good SEO Services will always be based on best practices and ethical SEO strategies.
Here are some of the main things that your SEO Consultant won’t tell you about.
Quality website ranks without SEO budget
Good quality websites rank sooner or later. As an SEO, it’s frustrating to see so many SEO agencies and freelancers using bloated WordPress themes for websites and promising rankings. Irony is, there are some good options with Page Builders too, but so called SEOs keep on using bloated page builders.
Here are some of the main reasons why well built websites are good for SEO:
- They load faster
- They provide better User Experience
- They pass good signals to search engines
- They implement schema mark
Here is the thing, if you are a niche market and targeting less competitive keywords, your website should rank after a few months. You don’t have to spend a fortune to do so.
If ranking is a priority for you but you don’t want to hire an SEO, you can write relevant content at regular intervals.
Page Builders will do your site more harm than good
Page Builders for me is the worst culprit when it comes to SEO. And most SEO Consultants won’t tell you that.
In an ideal scenario, your marketing and SEO budget should have a decent portion allocated to the website design and development. But since SEO Consultants want to grab as much as possible, they completely neglect the value of a custom website and opt to build it on Page Builders, which in long term isn’t good for SEO.
Main reasons I am not big fan of Page Builders are:
- They are bloated and heavy
- Maintenance can be extra work compared to custom themes
- Too many nested divs
- Hard to use schema markups easily
If you do SEO right, you don’t have to worry about Core algorithm changes
If your SEO Services provider is panicking on every Google’s core algorithm, then you must run away from them. If SEO is done right, algorithm updates shouldn’t matter much. They are part of SEO, for better or worse.
The only thing I hate about most of these core algorithm changes is the volatility during the enrollments. Ranking volatility is quite common when Google is enrolling its core updates.
You don’t need a team of people to run great SEO Campaigns
Most SEO Consultant wouldn’t say this, but you can run a good SEO campaign with a reasonable budget.
My suggestion would be to hire a good WordPress Developer and SEO Specialist. Yes, you heard it right, someone who can build good CMS and have experience with SEO too. This way you can cut costs on both fronts - development and on-going SEO.
In general, SEO Consultancy will cost you more. With more experience and expertise, SEO Consultant will charge more. If you are initially starting with the digital marketing journey, I will highly recommend finding WordPress Developers who have SEO as a skillset. This will lead to a good foundation for your future growth and SEO strategy.
You can build traffic on new website
New websites will take some time to settle down with SEO rankings. The fact is the older the websites, the more relevant they are.
Age can improve a website's authority and relevancy. Compared to the old website, the new website takes some time to rank.
One of the easiest ways to build traffic when your website is new is to hire a Google Ads Specialist. Running Google Ads can be costly, and same with other paid Ads such as Facebook and Instagram.
If you are tight on budget, my recommendation is to write relevant blogs focusing around queries your target audience are looking for. Also, making sure you don’t target highly competitive keywords. Less competitive keywords with decent volume are the best way to generate traffic when your website is new.
Google AdWords don’t cost fortune
Google Ads are costly, but you don’t have to spend a fortune when your website is new. I have seen so many specialists and agencies burning their clients' budgets without doing much research and effort.
The catch with Google Ads is the same as your SEO strategy. Finding cheaper keywords with decent search volume, and selecting a sustainable bid strategy. This strategy will help you get traffic, conversions and as well as save you your hard earned money.
Conclusion
Regardless of your budget or if your website is new, there is always a better way to implement your digital strategy.
I will personally recommend that if your website is new and you are on a tight budget, hire a WordPress Developer.
And if you are looking for an SEO Consultant, to build your website SEO strategy, get in touch.