As an SEO Consultant taking pride in providing one of the best SEO Services in Australia, I run a lot of experiments to keep myself updated with the latest algorithm changes, and the SEO environment.
Case Study 1 - 3 weeks away from keyboard
Most recently I am back from a short 4 week holiday. I enjoyed it to the fullest. And though time had permitted me to write a few articles on the go, I wanted to stay away from the keyboard for the whole trip. I wanted to test one of my main sites how it reacted to the hiatus.
The results were pretty obvious and what I expected. To summarize, here are the main key results:
- Total clicks went down by 13.65%
- Impression went down by 13.54%
- Conversion/Lead generation went down by 40%
Lately, I have been writing extensively around keyword volume and targeting the traffic worldwide. I used to limit the writing focusing on Australia and Sydney. My last few blog posts are now generating more than 30% of my traffic. I had been able to cope with traffic lost to AI tools, thanks to extensive research I had been doing lately. And in turn had made me a good SEO strategist and Content strategist.
Case Study 2 - one year away from freelancing
Just before covid, when my freelancing and full time role was going really well, I opted to enjoy life and opted to stay away from freelancing.
The results that I found after a year gap were pretty amazing. Something that I wasn’t expecting. I always ranked my sites around competitive keywords and location based long tail keywords.
These were the results I found after:
- For challenging keywords, I did lose significant rankings
- Surprisingly, for long tail keywords, i was still in page #1 for most of the keywords
I initially thought I had a mountain to climb, and I was expecting at least 6 months to a year to get my challenging keywords ranking. But surprisingly, I was able to get those rankings after 2 or 3 months.
Does writing regularly helps in SEO
If you ask me this question, I will say big YES, it does. Having started as WordPress Developer and now doing SEO Consultancy, I can tell you honestly that writing quality content regularly helps in SEO rankings for sure.
Whether it’s niched based websites or large corporate websites, publishing quality content on a regular interval is key to SEO success.
But there is one more thing ...
I put quality content on top of my list as an SEO. But, I also think most of the websites have done really well because of the quality of my front-end coding.
Clients that work with me have the advantage of hiring a seasoned WordPress Developer who have built websites and solutions for various businesses in Australia.
One of the things I hate is to see bloated page builders that output bloated html with nested divs. Whenever I do competitor research and see sites ranking reasonably with bloated page builders, it gives me a tremendous amount of confidence that I can at least beat them with ease.